DPM Events is a wholly owned company of Radar Holdings LLC and been operating in Middle East for 3 years. The company's Headquarters moved in 2015 from London to Dubai, UAE. This enables the business to service our events and clients in Europe, Middle East and Asia-Pacific from our hub in Dubai. Radar Holding LLC will continue to expand its operations in emerging markets.

From idea conceptualization to creation of experiences, DPM Events focuses on 'bespoke' solutions for every project. DPM Events wants to create the best experience possible for sponsors, stakeholders & fans attending their events whether sport, lifestyle or entertainment.

DPM events' mission is to bring together the brands and communities they server and enrich those connections with industry leading events and content.


What We Do

Our Services


DPM Events' core business is in the area of Sport & Entertainment.



DPM Events helps develop brand strategies and solutions that will enable clients to reach and deliver their core objectives



DPM Events works closely with brands to help them maximise the value of their respective programmes across the world.



DPM Events has the knowledge, experience and operational know-how to conceptualise, plan and execute their own events.



In any service industry, a committed team is key. This is no different within DPM Events, who nurture the best talent in the industry. With an exceptional senior management team, DPM Events possesses strong and creative decision makers and key influencers.

  • Max PalethorpeManaging Partner
  • Johnny AshenhurstGeneral Manager Asia Pacific
  • Mohammed NasserDirector
    Kingdom of Saudi Arabia
  • JamieManaging Partner
  • Ratish KumarGeneral Manager - India

Case Studies


DPM Events own the rights to the World Series of Darts in both Dubai & Hong Kong. The inaugural event took place in Dubai (2013) with DPM Events responsible for all facets of the event. The event is now rated within Dubai as one of the leading sport events of the calendar year.


DPM Events has worked with MoneyGram for the last 5 years being their selected sport-marketing agency. Initially starting in a consultancy capacity around the ICC World T20 in 2010 when MoneyGram first came on as a local ICC Sponsor – this has grown with MoneyGram now rolling out the biggest grassroots T20 cricket initiative in the word in Saudi Arabia. The MoneyGram Cricket KeBadshah won the ‘Best CSR initiative’ at the 2015 Sport Industry Awards.


DPM Events hosts The Podium Lounge in Abu Dhabi during the season ending F1TMGrand Prix. The Podium Lounge is the most sought-after and glamorous nightlife experience of the year – with a sell out crowd of 1,000 party-goers and the Who’s Who of the internationally celebrated party circuit. Guests are also treated to a stunning fashion show produced by a leading fashion label.


DPM Events has worked with Castrol across many activations during the last 5 years. Most recently within the Middle East, DPM Events delivered the Castrol Magnetic – Champions of Cling freestyle football competition finals in Saudi Arabia. This was an extended partnership between Castrol and the F3 Freestyle Football Federation, the world’s governing body of freestyle football.


DPM Events planned and implemented the ‘Guinness Street Football Challenge’,an annual community based street football competition across the Caribbean. The campaign took on a fully integrated marketing approach utilizing ATL, Ambassadors, Digital, PR and on ground activation.


Racing Champions is a wholly owned DPM Events concept. A reality television programme that uncovers an unknown domestic talent and transforms them into a professional racing driver. Placing contestants in a pressurized environment similar to that of professional racing. The series was launched in the Middle East and ran for 3 successful seasons.


The Masters Champions League is every cricket lovers' dream come true. A tournament, that will boast of Xtraordnary players, it is the first of its kind league in the UAE, a country which is rapidly beginning to make its impact on the international cricket scene. What's more the fabric of the UAE is woven with a majority mix nationalities that are passionate about cricket to its core.
The Masters Champions League is not just designed for entertainment, but it also aims to spread the spirit of cricket in the UAE, inspire a new generation of cricketers to represent UAE on the highest international level
The philosophy and foundation of Masters Champions League is based on 4 unique pillars . The one common thread called "Xtraordinary running through them. The four pillars that redefine the spirit and passion for cricket in the most xtraordinary manner in the UAE
The masters champions league will feature players who have set and constantly raised the benchmark in performances and taken the game to a whole new level. These are the players who have left an inedible print of class, elegance, talent and determination in the minds of millions of cricket fans. In short, it takes a lot to be a part of the Masters Champions league
When the best players in the current gamescape of cricket come together, passions will come alive, rivalry will be taken to new heights and matches will be a "yeeehhaa" roller coaster of emotions. In the clash of the icons, cricket will see a battle of the masters that will capture the imagination of millions, not just in the UAE, but also across the world


Moneygram launched the Inaugural Moneygram Goal in Guangzhou in November 2016.

Targeted Africans that lived in Guangzhou as Moneygram’s key target audience and that have a love of football.

Tournament was set up as a 5-a-side tournament for 30 teams across Guangzhou.

The opportunity to play in the first organized sponsored tournament specifically for Africans that had a prize fund of usd3,000.

It was held over 3 weekends in Guangzhou with two qualifying weekends and the finals.


MoneyGram 3on3 Basketball Tournament in Jeddah, Kingdom of Saudi Arabia launched in April 2017 as the first 3on3 tournament for the Filipino community in Jeddah. The tournament runs over 4 weeks and has two men’s tournaments as well as a Children’s tournament. This tournament brings together the Filipino community over the 4 weeks for this new basketball festival with prize money and other prizes available to win over the period.


DPM have continued their relationship as official Sport Marketing agency for MoneyGram by helping them develop a fully integrated marketing campaign around their sponsorship of the ICC Champions Trophy 2017 in UK. As part of the strap line of ‘Bringing you closer’ - MoneyGram have launched the MoneyGram Commentary challenge and will be activating this in various major shopping malls across the UK as part of a roadshow in the lead up to the ICC Champions Trophy – allowing fans to put their commentary skills to the test – whilst being offered expert tips and directions by Michael Atherton & Owais Shah. As part of the activation we have built a MoneyGram Cricket portal which will host all the commentary clips allowing fans to share their skills online with friends and family across the world. In tournament - MoneyGram will be launching a fan integration program inside the stadium – Bringing fans closer to the action- including offering fans a money can’t buy experience of sitting on the boundary in the MoneyGram VIP sofa area!

The T10 Cricket League (TCL)

An exciting new format of cricket has been launched in the UAE – T10 – The T10 Cricket League (TCL). 90 MINUTE matches – 4 DAY tournament – major focus on ENTERTAINMENT across the 4 days – 6 FRANCHISE TEAMS – CHRIS GAYLE, SHAHID AFRIDI, VIRENDER SEHWAG, KUMAR SANGAKARRA and other cricketing legends will be putting their skills to the test. December 2017 will see the launch of the inaugural TCL. DPM are responsible for the entire operations, event management and commercial elements for the tournament.




Unit 104 Building 7
Gold & Diamond Park
PO Box 282370
Dubai, UAE


Bright Cook House

139 Upper Richmond Road

London SW152TX

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